Rheinmetall to become Borussia Dortmund's Champion Partner
Defense and technology group signs multi-year sponsorship deal
Rheinmetall CEO Armin Papperger: "We should deal with this new world"
Düsseldorf, May 29, 2024 - Rheinmetall and Borussia Dortmund (BVB) have announced a multi-year sponsorship deal that will see the defense and technology group become the club's Champion Partner. The deal, which was signed on May 29, 2024, will see Rheinmetall's logo appear on BVB's jerseys and training kits, as well as on advertising boards around the club's stadium, Signal Iduna Park.
"We are delighted to welcome Rheinmetall as our new Champion Partner," said BVB CEO Hans-Joachim Watzke. "Rheinmetall is a global leader in defense and technology, and we are proud to be associated with such a prestigious company. We believe that this partnership will be a great success for both parties."
"We are also very excited about this partnership," said Rheinmetall CEO Armin Papperger. "BVB is one of the most successful football clubs in the world, and we are proud to be associated with such a prestigious club. We believe that this partnership will be a great way to raise our profile and to promote our products and services to a global audience."
The deal is the latest in a series of high-profile sponsorship deals for Rheinmetall. In recent years, the company has signed deals with the German national football team, the English Premier League club Arsenal FC, and the Italian Serie A club Juventus FC.
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